Sophia Cussell is a copywriter from New Zealand, living and working in Melbourne.
In my eight years of creative copywriting experience, I’ve been mentored by some of the best in advertising. Starting out at DDB with Damon Stapleton at the helm, I made award-winning work including Volkswagen’s The Last Beetle, a heartfelt farewell to the beloved car, and ecostore's Permanent Bottle Recall which changed a generation’s view on recycling. Since then, I worked in London, commemorating fifty years of the country’s favourite rice brand. Then, in Australia, I unveiled the highly anticipated iPhone 15 for Apple. I’ve also spent almost two years in New York working in B2B advertising where my work graced the bright billboards of Times Square. In between crafting copy, you can find me within the performance art community, or in a park FaceTiming my mum. If you’re reading this, hi mum. Remember when we used to cry watching ads together? Now I know how they do it!