Led by Damon Stapleton and Shane Bradnick, DDB NZ was my springboard. There, I created award-winning communications campaigns, including Volkswagen’s The Last Beetle, and ecostore's bold initiative, Permanent Bottle Recall, which changed a generation’s view on recycling. At Havas London with Vicki Maguire, I commemorated 50 years of the country’s favorite rice brand and made the e45 cream campaign that honoured essential workers’ hard work during covid. Here in Melbourne, at Saatchi & Saatchi, I developed the campaign unveiling the highly anticipated iPhone 15 for Apple and Vodafone. Then I spent two years in New York delivering campaigns for the U.S.A.’s most influential asset manager, taking over Times Square billboards, and reshaping their TOV. Returning to Melbourne, I launched a beloved range of Chef Series chips with Andy Cooks, and rolled out a Coopers ad. Now I am creating performances on PTV in between creative freelancing. If you’d like to make creative work that makes people feel things and do things, get in touch.