Sophia Cussell is a weaver of words from New Zealand, living and working in New York.
In my seven years of creative copywriting experience, I’ve been mentored by some of the best in advertising. Starting out at DDB with Damon Stapleton at the helm, I made award-winning work including Volkswagen’s The Last Beetle, a heartfelt farewell to the beloved car, and ecostore's Permanent Bottle Recall which changed a generation’s view on recycling. Since then, I worked in London, commemorating fifty years of one of the country’s staple rice brands. Then, in Australia, I unveiled the highly anticipated iPhone 15 for Apple. Now, I am here in New York, developing brand voice to become their audience’s favourite favorite. In between crafting copy, you can find me within the performance art community, at my home in Brooklyn, or in a park FaceTiming my mum. If you’re reading this, hi mum. Remember when we used to cry watching ads together? Now I cry over making them!